Are you an advertiser? If you’re looking for a unique effect to show your target audience what you are really selling, turn the whole picture into Black and White! This will make the whole image focused on only one colour or object!

Use the Pen Tool or Lasso Tool to trace the portion of the image that needs to be turned into black and white.

Turn the path to Selection Tool (it’s like running ants) and Choose Select. You’ll see options where it says Feather radius and type 5 to 8; the purpose is to fade out the edge naturally.

 Look for the Layer window and at the bottom, select Channel Mixer.

You can now adjust the layer to turn it into B&W; just check the box to captivate the Monochrome effect.

In this picture, the hair colour changed but it’s still the original colour of the hair. If you want the colour to look exactly like in the photo, trace the hair using the Polygonal Lasso Tool and adjust the colour in the layer option and select New Adjustment Layer or do the following;

 Use the Brush Tool and retouch the edge to blend.

  Lasso Tool is very useful; reuse it again to trace the hair accurately, right click and select Feather radius 3.

  Select Channel Mixer and press Delete to allow the colour to appear in the B&W image.

What is B&W effect?

Black & White or monochrome effect is turning the image to negative just like our TVs long ago! It’s all plain Black and White.

It seems lifeless but using it as a background is undoubtedly good. You can also use this effect for print ads or TV commercials.

To continue, use the Elliptical Marquee tool for the eyes. Click on the layer where you placed the image; select Feather and change the radius to 3 then press Delete.

 For the lips, trace it using the Pen Tool or Polygonal Lasso Tool and do the same. You can reshape it or change the lip colour.

See, it’s really easy! It’s a swift and fun Photoshop adventure.